Make It Big

Make It Big

Make It Big

Empowering our global community of businesses

Empowering our global community of businesses

Empowering our global community of businesses

Empowering our global community of businesses

Empowering our global community of businesses

In 2018, BigCommerce embarked on a journey to discover to learn more about our customer stories and journeys to success. The result was a campaign that embodied our brand and mission as it relates to our audience; the merchants. The result was a branded campaign that relayed the stories of 3 merchants who champions of their brands. These include Kelty Outdoor, Skullcandy, and Jeni’s Ice Creams.

In 2018, BigCommerce embarked on a journey to discover to learn more about our customer stories and journeys to success. The result was a campaign that embodied our brand and mission as it relates to our audience; the merchants. The result was a branded campaign that relayed the stories of 3 merchants who champions of their brands. These include Kelty Outdoor, Skullcandy, and Jeni’s Ice Creams.

Year
2018-2019

Type
Conference

Activities
Brand Strategy, UX, UI, Brand System, GTM Strategy, Market Research, Art Direction

Year
2018-2019

Type
Conference

Activities
Branding, Digital Marketing, Web Design, User Experience, Print, Photography, Video, Sound Design, Art Direction

Year
2018-2019

Type
Conference

Activities
Brand Strategy, UX, UI, Brand System, GTM Strategy, Market Research, Art Direction

001

001

Storytellers & Their Brands

Our Storytellers

Our Storytellers

Storytellers & Their Brands

We 3 different representatives in from 3 different brands. Mark Hopkins, CIO of Skullcandy, Chloe Lewis, Design Manager at Kelty Outdoors, and Jenni Bauer, CEO & Founder of Jenni’s Splendid Ice Creams. We shot each subject and the studio and on location, taking them to areas that identified with their brands.

We 3 different representatives in from 3 different brands. Mark Hopkins, CIO of Skullcandy, Chloe Lewis, Design Manager at Kelty Outdoors, and Jenni Bauer, CEO & Founder of Jenni’s Splendid Ice Creams. We shot each subject and the studio and on location, taking them to areas that identified with their brands.

03.storytellers

“The team at BigCommerce is constantly creating and updating helpful features as well as providing apps and integrations that make it easier for us to be successful.”

“The team at BigCommerce is constantly creating and updating helpful features as well as providing apps and integrations that make it easier for us to be successful.”

“The team at BigCommerce is constantly creating and updating helpful features as well as providing apps and integrations that make it easier for us to be successful.”

Jeni Britton Bauer
Jeni's Splendid Ice Cream

Jeni Britton Bauer
Jeni's Splendid Ice Cream

002

002

Humanized Digital Ads

Going BIG in Digital

Going BIG in Digital

Humanized Digital Ads

The digital aspect of the Make it Big campaign was key in reaching new audience members. We worked with digital marketing teams to test a variety of subject matter and formats for reaching participants. We learned more about what matters to our audience through every stage of the funnel and that they also respond best to beautiful imagery of ecommerce leaders and pets, haha.

The digital aspect of the Make it Big campaign was key in reaching new audience members. We worked with digital marketing teams to test a variety of subject matter and formats for reaching participants. We learned more about what matters to our audience through every stage of the funnel and that they also respond best to beautiful imagery of ecommerce leaders and pets, haha.

003

003

Make It Big Conference

Make It Big Conference

Make It Big Conference

Make It Big Conference

The design team at BigCommerce found a new opportunity in branding an upcoming web series of interviews in the Make it Big Online Conference. Our blog editor and chief, Tracey Wallace, traveled through out the country, interviewing various ecommerce experts and industry leaders. The MIB Conference was and is an extension of the Make it Big campaign, diving deeper into the technical aspects of what it takes to succeeding ecommerce.

The design team at BigCommerce found a new opportunity in branding an upcoming web series of interviews in the Make it Big Online Conference. Our blog editor and chief, Tracey Wallace, traveled through out the country, interviewing various ecommerce experts and industry leaders. The MIB Conference was and is an extension of the Make it Big campaign, diving deeper into the technical aspects of what it takes to succeeding ecommerce.

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004

004

Back to Print

Back to Print

Back to Print

Back to Print

One of the most exciting aspects of working on a true brand campaign is the opportunity to indulge in traditional print activities. We met with our storytellers, Jeni, Mark, and Chloe in the photo studio to execute on clean vignetted imagery for all of our advertisements. Working with the subjects in the studio gave the Design Lab team to opportunity to bring out the personality behind each of our storytellers, working with renowned Austin photographer, Chad Wadsworth. The photos were utilized in several ads we took out in Inc. and Fast Company magazines. The advertisements were further connected as we synced the launch of our print imagery, with digital ads on the periodicals’ websites.

One of the most exciting aspects of working on a true brand campaign is the opportunity to indulge in traditional print activities. We met with our storytellers, Jeni, Mark, and Chloe in the photo studio to execute on clean vignetted imagery for all of our advertisements. Working with the subjects in the studio gave the Design Lab team to opportunity to bring out the personality behind each of our storytellers, working with renowned Austin photographer, Chad Wadsworth. The photos were utilized in several ads we took out in Inc. and Fast Company magazines. The advertisements were further connected as we synced the launch of our print imagery, with digital ads on the periodicals’ websites.

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06.print-4

005

005

005

005

005

On the Ground (events)

Ecommerce Growth Summit

Getting BIGGER every day

On the Ground (events)

The design team at BigCommerce found a new opportunity in branding an upcoming web series of interviews in the Make it Big Online Conference. Our blog editor and chief, Tracey Wallace, traveled through-out the country, interviewing various ecommerce experts and industry leaders. The MIB Conference was and is an extension of the Make it Big campaign, diving deeper into the technical aspects of what it takes to succeeding ecommerce.

Our team sets standards for brand desirability, while creating market tools that create better experiences and speak with clarity to our audience.

The design team at BigCommerce found a new opportunity in branding an upcoming web series of interviews in the Make it Big Online Conference. Our blog editor and chief, Tracey Wallace, traveled through-out the country, interviewing various ecommerce experts and industry leaders. The MIB Conference was and is an extension of the Make it Big campaign, diving deeper into the technical aspects of what it takes to succeeding ecommerce.

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Results

Results

Results

14.5

14.5

14.5

14.5

mil

mil

Total Impressions

Total Impressions

Total Impressions

.51

.51

.51

.51

%

Overall click-through-rate

Overall click-through-rate

Overall click-through-rate

0.70

0.70

0.70

$

Cost-per-click for Facebook

Cost-per-click for Facebook

Cost-per-click for Facebook

(Compared to $4.62 benchmark)

(Compared to $4.62 benchmark)

(Compared to $4.62 benchmark)

BC Shipping

BC Shipping

Make It Big

Make It Big

Borealis CBD

Borealis CBD

Borealis CBD

Borealis CBD

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powered by BigCommerce

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© Copyright 2019 BigCommerce. All right reserved

© Copyright 2019 BigCommerce. All right reserved